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Unlocking the Certification Model | EU 117 with Amanda Goldman-Petri and Valerie Del Grosso

January 12, 20241 min read

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Today's episode of Experts Unleashed features Amanda Goldman-Petri, the CEO of MarketLikeANerd.com, and Valerie Del Grosso, founder of Del Grosso Law. Amanda, an expert in digital marketing and certifications, along with Valerie, a legal specialist in the field, offer invaluable insights into how certifications can revolutionize your business. We dive deep into how certifications can revolutionize your business and offer a powerful alternative to traditional education.

Amanda and Valerie shed light on the distinctions between certifications and traditional courses, emphasizing the unique value certifications offer. If you've ever considered transitioning your course into a certification or expanding your educational offerings, this episode will provide you with a wealth of practical strategies and advice.

To dive deeper into certifications and revolutionize your business, visit certificationsmadesimple.com to grab Amanda's book, "Certifications Made Simple," and explore resources and guidance at createcertifications.com. Don't miss this chance to learn from the experts and unlock the full potential of your knowledge and skills.

YOU'LL DISCOVER:

  • Designation vs. certification and the legal considerations of certifications [33:13]

  • The “content continuum” and how it works [34:38]

  • Safeguarding your certification program [39:43]

  • The benefits of certifications as an alternative to formal education [47:24]

  • The importance of creating your own unique positioning [54:37]

… and much more!

WATCH INTERVIEW:

TRANSCRIPT:

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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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