In this episode of Experts Unleashed, I’m joined by Greg Hickman to talk about shifting from ‘done-for-you’ services to a business that gives you more freedom. Greg shares his journey—from working in big ad agencies to building Alt Agency, where he helps agency owners productize and streamline their services.

They dive into the biggest challenges creatives face when trying to systematize their work, why your expertise is your biggest asset, and how to build a business that supports your lifestyle. Greg also breaks down the idea of offering different service levels—clients, members, and customers—to boost profits and keep things running smoothly.

If you’re looking to grow your agency while working less, this episode is packed with insights you won’t want to miss!

YOU'LL DISCOVER:

➡️ Discovering Productized Services [04:44]

➡️ Challenges and Misconceptions in Productization [07:03]

➡️ Balancing Creativity and Systemization [09:24]

➡️ Freelancer vs. Entrepreneur: Finding the Sweet Spot [15:26]

➡️ The Power of Selling Strategy First [17:51]

…And much more!

WATCH INTERVIEW:

TRANSCRIPT: