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The Joel Erway Show

Low-Ticket Ads, Big Results | EU 127 with Jeff Miller

March 05, 20251 min read
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In this episode of Experts Unleashed, I dive into the intricacies of low-ticket ad funnels with special guest Jeff Miller. Jeff shares valuable insights from his extensive experience in ad spend, creative testing, and sales strategies. We break down everything from launching ads to optimizing upsell paths—while keeping marketing fun and engaging.

Key takeaways include the power of curiosity-driven headlines, why simple, direct offers outperform long-form sales pages, and the importance of generating customers over just leads. Join us as we explore modern marketing tactics designed to help you thrive!

YOU'LL DISCOVER:

➡️ Advertising Insights and Strategies [02:24]

➡️ Understanding Ad Spend and ROI [03:29]

➡️ Challenges and Lessons in Scaling [06:08]

➡️ Targeting the Right Audience [08:13]

➡️ Ad Creative Strategies [27:53]

…And much more!

WATCH INTERVIEW:

TRANSCRIPT:

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Low Ticket Funnels Online Marketing
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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