In this episode, Joel Erway and Josh Thomas delve into effective strategies for using podcasts as a lead generation tool through the concept of anchor offers. They stress the importance of being vocal about your services and not waiting for opportunities to come to you. The discussion covers the power of crafting compelling offers that are hard to ignore, and how Joel and Josh have successfully used each other's methodologies to generate interest and partnerships. They outline the structure of a conversion podcast, emphasizing the critical components of a powerful offer and the importance of building genuine relationships with guests. With practical tips and real-life examples, this episode serves as a comprehensive guide to leveraging podcasts for business growth.

YOU'LL DISCOVER:

➡️ Understanding the Conversion Podcast [04:12]

➡️ Building Relationships with Podcast Guests [06:44]

➡️ Crafting the Perfect Offer [10:25]

➡️ Mistakes to Avoid in Conversion Podcasts [28:02]

➡️ Hiring and Training Challenges [22:04]

…And much more!

WATCH INTERVIEW:

TRANSCRIPT: