In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!

YOU'LL DISCOVER:

➡️ Advertising Strategies and Platforms [02:14]

➡️ Scaling Ad Spend: From $5K to $10K [04:08]

➡️  Creative Testing and Lookalike Audiences [06:08]

➡️ Video Ads vs. Static Creatives [07:19]

➡️ Campaign Structure and Optimization [13:27]

…And much more!

WATCH INTERVIEW:

TRANSCRIPT: