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The Joel Erway Show

Cracking the SLO Code: Scaling with Simplicity | EU 128 with Rhona Melogy

March 06, 20251 min read
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In this episode of Experts Unleashed, I had the pleasure of hearing from Rhonda Melogy, the founder of Business Command Center, as she shared her expertise on running self-liquidating offers (SLOs). Rhonda took me through her journey—from her background in business to transitioning into digital products, and how she created innovative Trello templates to help entrepreneurs declutter their digital chaos.

One of the most fascinating parts of our conversation was how she scaled her ad spend from $5,000 to $15,000 per month. She broke down her winning Facebook ad strategies, including the importance of revealing the offer upfront and making her marketing relatable—especially for her primary audience: women over 40 juggling multiple responsibilities.

Rhonda didn’t hold back on the lessons she’s learned along the way. She opened up about overcoming tech challenges, the power of authenticity, and why creating a personalized customer experience is a game-changer. Her biggest takeaway? Keep things simple and focus on solving specific pain points—because that’s where true business success lies.

YOU'LL DISCOVER:

➡️ Understanding Self-Liquidating Offers (SLO) [02:27]

➡️ The Power of Digital Organization with Trello [05:15]

➡️ Target Audience and Market Insights [07:25]

➡️ Effective Ad Strategies and Scaling Challenges [10:14]

➡️ Customer-Centric Problem Solving [16:46]

…And much more!

WATCH INTERVIEW:

TRANSCRIPT:

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Facebook AdsSelf Liquidating Offer
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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