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Stop Hiding, Start Testing | JES 21

April 04, 20251 min read
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Still waiting to launch your offer? That delay might be what’s killing your momentum.

In this episode, I dive deep into one of the biggest mindset traps entrepreneurs fall into: waiting too long to launch. I share what I’ve seen firsthand while working with multiple clients—some of whom made their first sales within 48 hours—and why quick action is the key to catching momentum in business.

You’ll learn why spotting a winning offer isn’t about research or overthinking—it’s about getting in the water and testing. I break down how you can validate your idea fast, with less than $100 in ad spend, and how fear of judgment might be the real thing holding you back.

If you’ve been sitting on an offer, waiting for the perfect moment—this is your wake-up call. Because the only way to truly fail… is by hiding.

Whether you’re a marketer, coach, or startup founder, this episode will push you to hit publish, test quickly, and stop letting perfectionism stall your progress.

Tune in and learn how to ride the wave of momentum—before it passes you by.

YOU'LL DISCOVER:

➡️ Million Dollar Course Marketers: Product Selection and Competition [01:14]

➡️ Instagram Reels Training and Q&A Session [01:31]

➡️ Drew's Offer Validation and AI Automation [01:49]

➡️ The Expert's Curse and Market Saturation [07:48]

…And much more!

TRANSCRIPT:

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Joel ErwayQuick Start MindsetTest And LearnOffer ValidationStartup Tips
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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