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The Joel Erway Show

The Expert’s Curse | JES 11

March 13, 20251 min read
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Have you ever wondered about the challenges of breaking into a competitive market?

In this episode, I’m sharing insights from my million-dollar course marketers group, where we tackled product selection, competition, and the 'expert’s curse.' While on a ruck in Niagara Falls, I recapped a powerful Instagram Reels training and dove into a conversation about selling AI automation in a saturated market.

Here's the truth — competition often means validation, not failure. Plus, I'll share why mentorship is key to spotting market opportunities and overcoming personal blind spots.

If you're feeling stuck in a crowded market, this one's for you.

Find out here.

YOU'LL DISCOVER:

➡️ Million Dollar Course Marketers Insights [01:14]

➡️ The Expert's Curse and Market Saturation [07:48]

…And much more!

TRANSCRIPT:

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AIAI Automation Marketing Strategy Expert Curse Offer Creation
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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