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The Joel Erway Show

The Joel Erway Show: A New Era | JES 1

February 24, 20251 min read
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In this episode of The Joel Erway Show, I dive into the critical role of education awareness in building effective marketing funnels. I share my approach to choosing the right funnel type, using my own experience launching a new case study funnel for my consultancy. You'll also hear insights from the marketing funnels I’ve built for my software, Inspired, and why tailoring strategies for different customer avatars is key. I break down how to determine the level of education your customers need to make informed decisions and offer practical guidelines for selecting the right funnel approach. This episode is packed with actionable advice to help you create targeted marketing campaigns that serve both immediate and long-term customer needs.

YOU'LL DISCOVER:

➡️ Official Transition Announcement [00:55]

➡️ Reflecting on the Past and the Need for Change [01:57]

➡️ Breaking Free from the Webinar Guy Image [04:40]

➡️ Rebranding and Future Plans [06:08]

…And much more!

TRANSCRIPT:

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PodcastingLeadGeneration PowerOffers ConversionPodcasts SalesStrategy PodcastMarketing SalesFunnels
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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