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You’re Not Selling a Product. You’re Selling Progress | JES 26

May 01, 20251 min read
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Struggling to turn low-ticket sales into real profit? You’re not alone.

In this episode, I’m breaking down the single biggest shift you need to make: stop selling products, and start selling progress.

After launching 20+ low-ticket offers with partners, I’ve seen one thing separate the profitable funnels from the duds: bridge thinking. You’ll learn why every front-end offer is just the first step—and how your upsells must guide buyers across their next hurdle.

I’ll walk you through the mindset shift that turns $50 buyers into $300 customers, the two biggest mistakes killing your upsell conversions, and how to map out simple, logical bridges that unlock real scale.

If you’re building funnels, selling digital products, or trying to crack the low-ticket code—this episode is your roadmap to making every step count.

YOU'LL DISCOVER:

➡️ The Concept of Selling Bridges [01:07]

➡️ Understanding Upsells and Customer Journey [03:03]

➡️ Effective Marketing Strategies [05:10]

➡️ Optimizing Ad Spend and Funnel Flow [06:20]

…And much more!

TRANSCRIPT:

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Joel ErwayMarketing StrategyOnline BusinessLow-Ticket OffersFunnel StrategyUpsell TipsSales Conversion
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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