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The Joel Erway Show

Finding Your Starving Market | JES 17

March 31, 20251 min read
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Finding it hard to get traction with your offer?

In this episode, I’m sharing the secret to making sales feel effortless—finding a starving market. I’ll tell you about one of my private clients who went from barely squeezing out a few sales a day to making 25+ sales daily just by shifting to the right market.

You’ll hear how he used my Offer Validation Framework to test and pivot quickly—even pre-selling his product before it was fully developed. I’ll also explain why sticking to a crowded, competitive market can hold you back and how identifying a hungry audience can completely transform your results.

If you’re tired of struggling to scale and want to learn how to make your offer irresistible, tune in now!

YOU'LL DISCOVER:

➡️ Client Success Story: Offer Validation Framework [00:56]

➡️ The Importance of Targeting a Starving Market [02:18]

➡️ Pivoting to a New Market [03:31]

➡️ The Power of a Unique Solution [07:21]

…And much more!

TRANSCRIPT:

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Sales FrameworkCustomer AcquisitionSales TipsOffer ValidationJoel Erway
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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