What if you looked at what everyone else is doing, and did the opposite? I work 4 hours a day, 4 days a week. Friday and weekends are spent with family. And yet, I’m a Solopreneur with a 7-figure business. But it wasn’t always this way.
I used to do what all the experts tell us. Used all their tactics. Mastered them, even. But deep down I knew something wasn’t right. What they were teaching… it was too complex. It took too much time, effort, and money to use these tactics profitably.
One night, I was lying in bed. Worrying about where my next leads would come from. And I remembered this quote from Steve Aoki in Tribe of Mentors: “I’ve realized that instead of following the trends, you want to identify the trends but not follow them.”
That night, I came up with a new strategy for selling my offers. One that has made me and my clients/students over $50,000,000. Keep reading to find out how.



Joel Erway is an entrepreneur, marketing strategist, and founder of The Webinar Agency.
His work focuses on helping businesses simplify how they develop offers, attract customers, and turn expertise into effective sales systems. With a background in engineering, Joel approaches marketing through testing, problem-solving, and simplification. His work spans offer development, customer acquisition, sales presentations, educational programs, and webinar strategy.
Through The Webinar Agency, he has a dedicated business focused on webinar consulting and done-for-you services for established brands.
The Webinar Agency works with established businesses on webinar strategy, development, and optimization.
Explore my programs and resources for developing offers, marketing systems, and sales strategies.










You already have a high ticket program and need more leads (coaches, consultants, service providers.)
You have an existing business and you want to launch a new idea without needing to build crazy complex funnels and marketing.
You have a low ticket course ($1,000 and below) and want to leverage a simple High Ticket Course
You’re brand new and want to leverage your expertise into a legitimate online income stream
