In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal—whether to go niche or broad—and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional pixel tracking for better results. Don't miss this episode packed with insights to help you maximize your advertising efforts!

YOU'LL DISCOVER:

➡️ Ben Simkin's Journey in Online Marketing [01:57]

➡️ Strategies for Facebook Ads and AI Integration [03:41]

➡️ Creative Process and Ad Longevity [07:58]

➡️ Scaling Campaigns and Tracking Success [14:15]

➡️ Going Broad vs. Niche in Advertising [17:28]

…And much more!

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TRANSCRIPT: