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The Joel Erway Show

Facebook Ad Mastery: Scaling Beyond $5K with the BPM Method | EU 129 with Depesh Mandalia

March 07, 20251 min read
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In this episode of Experts Unleashed, I sit down with Depesh Mandalia, founder of the BPM Method, to dive deep into Facebook advertising. We break down how to grow ad spend beyond $5K/month, master audience targeting, optimize campaigns, and leverage AI for maximum ROI. Depesh shares his proven strategies for budget management, buying data, and refining funnels to scale smarter. If you’re looking to take your Facebook ads to the next level, this episode is packed with actionable insights!

YOU'LL DISCOVER:

➡️ The State of Facebook Ads in 2025 [03:12]

➡️ Understanding the BPM Method [06:23]

➡️ Implementing the Four Funnel System [12:47]

➡️ Testing and Scaling Strategies [16:48]

➡️ Understanding CPA and Scaling Campaigns [24:21]

…And much more!

WATCH INTERVIEW:

TRANSCRIPT:

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Facebook AdsAd Scale BPM Method
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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