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Experts Unleashed

The MAD Method: Transforming Digital Ad Strategies | EU 136 with Vini Domingues

March 18, 20251 min read
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In this episode of Experts Unleashed, I sit down with Vini Domingues to talk about his MAD Method advertising system. Vinnie shares his extensive experience managing ad accounts and spending millions on ads. We dive into Facebook advertising strategies — from understanding ‘the who’ to balancing surface-level and deep-dive ad evaluations. Vinnie also breaks down creative strategies, the power of diversification, and his testing methods. Plus, he shares insights on using static images, AI B-roll videos, and real-world examples of scaling ad spend effectively. We also touch on his latest venture — the MAD Method — and its early success with impressive conversion rates.

YOU'LL DISCOVER:

➡️ Understanding Facebook Advertising [02:31]

➡️ The MAD Method Explained [06:02]

➡️ Creative Strategies for Facebook Ads [12:34]

➡️ Insights on Ad Performance and Testing [19:48]

➡️ Vini's Personal Ad Campaign [24:26]

…And much more!

WATCH INTERVIEW:

TRANSCRIPT:

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Ad StrategyFacebook AdsMAD MethodAd Testing
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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