Welcome to AI without the slop, the dawn of the AI-built business.

In this solo episode—recorded from the Bronco—I'm back after a long break to talk about the thing reshaping the entire creator and marketing world: AI. I've been on the AI train, off the AI train, and everywhere in between, and I want to share what I've learned about using it the right way.

Here's the core of it: AI should be an enhancement to your efficiency, never a replacement for your voice. The moment you start letting it create content for you just for the sake of creating content, you get AI slop—and people can see right through it. I share the story of a million-subscriber YouTuber getting absolutely roasted in the comments for posting obviously AI-generated content, and why fine-tuning, rules, and parameters are the difference between scaling smart and nuking your brand.

I also get tactical on my favorite high-leverage play: AI-powered market research. I'll show you how to deploy AI agents to scan Amazon, Reddit, YouTube, and ad libraries to validate offers fast, study your competitors, and find new angles before you ever spend a dollar.

This is part one of many—let's go.

YOU'LL DISCOVER:

➡️ AI Slop And Misconceptions [02:45]

➡️ AI Powered Market Research [05:57]

➡️ Fine Tuning To Avoid Slop [07:47]

➡️ Roasted For AI Posts [10:46]

…And much more!

TRANSCRIPT: