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The Joel Erway Show

That $17 Changed Everything | JES 25

April 30, 20251 min read
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Think you need a finished product before you start selling? Think again.
In this episode, I’m sharing how one $17 sale in a parking lot changed everything—and why proof of concept is the most powerful momentum builder you’ll ever find.

You’ll hear the full story behind my very first digital product launch, how I went from knowing nothing about marketing to seeing sales roll in while on vacation, and why launching before building is the fastest path to real results.

I’ll walk you through the simple testing methodology my partners are using right now to get sales—often before their product is even created—and how we’re helping first-time offer creators see wins within days, not months.

If you’re sitting on an idea and waiting for the perfect time to launch… this is your wake-up call. There’s never been a lower-risk, higher-reward moment to test your digital product idea—and this episode will show you exactly why.

Want help launching your first (or next) offer?
Shoot me an email at
[email protected] with the subject line “Validate” and let’s talk.

YOU'LL DISCOVER:

➡️ The Power of Launching Digital Products [02:37]

➡️ My First Digital Product Success [04:18]

➡️ Perfecting the Art of Testing Offers [05:52]

…And much more!

TRANSCRIPT:

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Joel ErwayMarketing StrategyFirst SaleOnline BusinessOffer LaunchDigital ProductsProduct Validation
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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