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The Joel Erway Show

From Interview to Instant Sales | JES 16

March 26, 20251 min read
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Finding it hard to convert your audience into buyers?

In this episode, I dive into the power of strategic interviews and how they can instantly position you as an expert while effortlessly pre-selling your products and services. You’ll hear how a single interview generated hundreds of high-ticket applications—and why this method is faster and more effective than a long webinar.

I’ll break down how to turn interviews into mini books, create a powerful marketing asset, and leverage borrowed authority for maximum exposure. Plus, I’ll share details on my Launch Accelerator package that helps experts fast-track their success in just 14 days.

If you’re ready to scale your business with interviews that sell, tune in now!

YOU'LL DISCOVER:

➡️ The Rise of Mini Books [01:07]

➡️ Strategic Interviews for Expertise [01:41]

➡️ Success Story: Aleric Heck's Interview [02:00]

➡️ Creating Mini Books from Interviews [05:10]

…And much more!

TRANSCRIPT:

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Mini PDFsAuthority Building Mini Book Lead Generation Expert Positioning
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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