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The Joel Erway Show

Mini Books, Big Impact | JES 15

March 25, 20251 min read
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Struggling to Build Authority in Your Niche?

In this episode, I dive into the power of mini books—your shortcut to instant credibility and attracting your dream clients. I’ll share how my first mini book helped me establish authority, land speaking gigs, and even launch an unexpected consulting business.

You’ll learn why we’re in the idea business and how a well-packaged methodology can set you apart in competitive markets. Plus, I’ll break down how you can create your own mini book in just three hours and start driving demand immediately.

If you’re ready to elevate your authority and turn your expertise into a business asset, tune in now!

YOU'LL DISCOVER:

➡️ The Power of a Mini Book [02:20]

➡️ Creating and Launching the 30 Minute EIT Book [03:01]

➡️ Building Authority with Unique Methodologies [06:00]

➡️ The Infocast Model and Mini Book Success [07:47]

…And much more!

TRANSCRIPT:

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Mini PDFsAuthority Building Mini Book Lead Generation Expert Positioning
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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