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Episode 1

Do You Really Need Testimonials? No. Here's Why.... | SWW 234

February 15, 20231 min read

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I want to talk about something that I found very interesting.

We recently wrapped up a launch for a private client and it was successful. 

Most people have a misconception when it comes to making sales and what’s required to make sales.

As we were working on the campaign, we learned interesting things from this and I want to share this with you.

Find out here.

YOU'LL DISCOVER:

  • There is a huge objection when you are launching a product. [4:41]

  • Think about the desires that your audience wants. [4:50]

  • Make noise about the offer without even talking about the results and proof. [6:17]

  • Amplification and frequency are enough to make sales. [7:05]

  • You do not need to sell based on results and testimonials. [8:43]

… and much more!

EPISODE TRANSCRIPT:

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amplificationfrequencytestimonialsresultssales
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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