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Episode 1

Cracking the Code of Low-Ticket | SWW 241 with Laurel Portie

May 02, 20231 min read

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Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player. 

If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.

In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.

If you’re curious about how to make low-ticket work, this episode is for you.

Connect with Laurel here:

https://www.laurelportie.com/

http://www.adcoachingfor7.com/

YOU'LL DISCOVER:

  • How Laurel’s background in television created her unique approach in the ad space [3:59]

  • A breakdown of Laurel’s funnels [11:00]

  • What is Power Content? [15:36]

  • Why Laurel runs top of funnel to cold audiences [17:06]

  • You don’t necessarily need to write new copy when creating new ads [20:28]

… and much more!

WATCH INTERVIEW:

EPISODE TRANSCRIPT:

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paid mediacodecracklow ticketadvertising
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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