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GUEST SPEAKING IS MY JAM

GOT A SHOW OR EVENT

COMING UP?

Know what really pisses me off about podcasts guests and event speakers? When they show up and deliver nothing but fluff! As a podcast host and event organizer myself, I know how hard it is to find top-notch guests. People who show up to serve the audience and overdeliver by sharing the best of what they have to offer.

That’s my goal whenever I’m invited to someone’s show or event – OVERDELIVER. I’ve been a guest on dozens of podcasts. I’ve spoken at several high-level masterminds, like Brian Kurtz’s Titans Mastermind and Neil Patel and Eric Siu’s Growth Accelerator.

If I’m invited by you as a guest speaker, you’ll be very happy with the results. Believe me.

POTENTIAL TOPICS

  • My signature IP – Perfect Expert Model, Power Offers, and Mini Webinars

  • Living a semi-retired life as a 7-figure Solopreneur

  • How to make better marketing decisions based on cold, hard, data

  • Engineering your webinar sales presentation for massive conversions

  • Thinking outside the box as an entrepreneur and not following trends

SPEAKING & MEDIA

GUEST SPEAKING IS MY JAM

GOT A SHOW OR EVENT

COMING UP?

Know what really pisses me off about podcasts guests and event speakers? When they show up and deliver nothing but fluff! As a podcast host and event organizer myself, I know how hard it is to find top-notch guests. People who show up to serve the audience and overdeliver by sharing the best of what they have to offer.

That’s my goal whenever I’m invited to someone’s show or event – OVERDELIVER. I’ve been a guest on dozens of podcasts. I’ve spoken at several high-level masterminds, like Brian Kurtz’s Titans Mastermind and Neil Patel and Eric Siu’s Growth Accelerator.

If I’m invited by you as a guest speaker, you’ll be very happy with the results. Believe me.

POTENTIAL TOPICS

  • My signature IP – Perfect Expert Model, Power Offers, and Mini Webinars

  • Living a semi-retired life as a 7-figure Solopreneur

  • How to make better marketing decisions based on cold, hard, data

  • Engineering your webinar sales presentation for massive conversions

  • Thinking outside the box as an entrepreneur and not following trends

SPEAKING & MEDIA APPEARANCES

SPEAKING & MEDIA APPEARANCES

MEDIA APPEARANCE

MEDIA APPEARANCE

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HOW TO BUILD A BRAND & CREATE CONNECTIONS

HOW TO SELL MORE OF YOUR ONLINE COURSES THROUGH A WELL DONE WEBINAR W/JOEL ERWAY

WHAT WE LEARNED FROM A $10,000,000 WEBINAR

LAUNCHFUEL TV – CHAD THIBODEAUX

INTERVIEW WITH WEBINAR CONVERSION EXPERT JOEL ERWAY

WEBINAR METRICS AND BENCHMARKS WITH JOEL ERWAY

PODCASTS

The Joel Erway Show

Cracking the SLO Code: Scaling with Simplicity | EU 128 with Rhona Melogy

March 06, 20251 min read
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In this episode of Experts Unleashed, I had the pleasure of hearing from Rhonda Melogy, the founder of Business Command Center, as she shared her expertise on running self-liquidating offers (SLOs). Rhonda took me through her journey—from her background in business to transitioning into digital products, and how she created innovative Trello templates to help entrepreneurs declutter their digital chaos.

One of the most fascinating parts of our conversation was how she scaled her ad spend from $5,000 to $15,000 per month. She broke down her winning Facebook ad strategies, including the importance of revealing the offer upfront and making her marketing relatable—especially for her primary audience: women over 40 juggling multiple responsibilities.

Rhonda didn’t hold back on the lessons she’s learned along the way. She opened up about overcoming tech challenges, the power of authenticity, and why creating a personalized customer experience is a game-changer. Her biggest takeaway? Keep things simple and focus on solving specific pain points—because that’s where true business success lies.

YOU'LL DISCOVER:

➡️ Understanding Self-Liquidating Offers (SLO) [02:27]

➡️ The Power of Digital Organization with Trello [05:15]

➡️ Target Audience and Market Insights [07:25]

➡️ Effective Ad Strategies and Scaling Challenges [10:14]

➡️ Customer-Centric Problem Solving [16:46]

…And much more!

WATCH INTERVIEW:

TRANSCRIPT:

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Facebook AdsSelf Liquidating Offer
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Joel Erway

I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.

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Use The Perfect Expert Model to

Quickly Launch And Scale Your

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