Ever feel like you’re doing everything right with email… but your open rates are stuck and sales feel inconsistent? Like your messages just aren’t landing where they should?

In this episode, I sit down with email deliverability expert Troy to break down what’s actually happening behind the scenes when you hit send—and why most marketers are unknowingly training inbox providers to ignore them.

We unpack the biggest mistakes killing email performance: sending too infrequently, neglecting list hygiene, falling into spam traps, and assuming your ESP is handling deliverability for you. Troy explains why inbox placement requires ongoing maintenance—and how small backend fixes can lead to massive gains.

You’ll learn why sending more often can improve deliverability, how cleaning your list can revive inactive subscribers, and how businesses add 10–20 percentage points to open rates without changing their offers or copy.

If email is a core revenue channel for your business, this conversation will change how you think about inboxing—and what it really takes to get your emails seen, opened, and acted on.

YOU'LL DISCOVER:

➡️ Understanding Email Deliverability [01:40]

➡️ Optimizing Email Content for Deliverability [10:09]

➡️ Common Mistakes in Email Marketing [19:29]

➡️ Consulting and Customization in Email Marketing [28:28]

…And much more!

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